About

Welcome!

I'm Jessie May (she/her), your Archetypal Brand Strategist,

WITH A LOVE FOR ROAD TRIPS, THE GREAT OUTDOORS, VIRGO-LEVEL ATTENTION TO DETAIL, AND ENNEAGRAM 1 IDEALS OF BALANCE AND INTEGRITY.

I'm also all about the Explorer and Creator archetypes, but let's dive deeper into that in a moment.

Since 2011, I've been on a mission to help business owners navigate the landscape of values-driven entrepreneurship with an approach that is as unique as their own fingerprint.

But here's the thing – even the most creative and passionate business owners can hit some common roadblocks. Let’s break them down:

COPYCAT SYNDROME

Ever found yourself trying to mimic Marie Forleo’s social media style, or maybe borrowing a page from Amy Porterfield’s email playbook, all while revamping your brand in the trendiest colors and fonts? Or perhaps even switching up your personal style to fit the mold? When you start mirroring everyone else, your unique spark starts to dim

PERFECTIONISM TRAP

Filming that reel over and over again until it’s ‘perfect’, not showing up on social unless your hair and makeup are done, overthinking your content so it takes weeks to actually hit publish. Perfectionism stops you in your tracks. You can’t make the impact you want to make if you’re obsessing over which font is the “right one”!

THE AUTHENTICITY CONUNDRUM

“Just be yourself,” they say. But when you’re a tapestry of ideas, passions, and styles, deciding which “you” to showcase can be tricky. When you try to show every side of yourself, your brand can become confusing.

PREMATURE MAKEOVER

Trying to perfect your brand’s look with a designer, copywriter, and website builder before you truly know what your brand stands for? That’s when you end up with branding that doesn’t reflect you or attract your ideal clients.

The result: Marketing and growing your business is no fun! You dread showing up for your business because it doesn’t feel good.

I’ve navigated all of these challenges myself, from chasing the #GIRLBOSS image, trying to be funnier, to following all of the “shoulds” business coaches told me to do. I burnt out and wanted to crawl under a rock every time I needed to get on camera or share on social media because it felt like hiking through sand — every step came with resistance.

THIS IS WHERE THE POWER OF ARCHETYPES COMES INTO PLAY.

Archetypes are like the secret language of our collective psyche, offering timeless insights into human behavior and motivations. They’re also the key to fully expressing yourself, which leads to a business that lights you UP.

How archetypes work in your business

By aligning your brand with a specific archetype, you give your potential clients an instant sense of who you are, what you stand for, and what it feels like to work with you.

IN THE WORLD OF PERSONAL BRANDING, WHERE YOU'RE NOT JUST SELLING A SERVICE BUT ALSO A RELATIONSHIP WITH YOU, THIS ALIGNMENT IS GOLDEN.

As a Brand Strategist deeply rooted in the principles of psychology and communication, I help you use archetypes to build a brand that is not just seen, but felt. A brand that is an authentic reflection of who you are.

ENABLING YOU TO:

Create or recreate a vision for your business that is fully expressed and uniquely yours.
Discover your truth and pursue a path of self-discovery and personal growth, allowing you to see new possibilities that are aligned with what you want in life and business.
Become so clear in who you are and what you do that communicating the value you offer flows naturally.

Our work is to bring your true essence into your brand — because when you show up in your life and business fully aligned with your truth, your soulmate clients will rally around you.

And that is an amazing feeling.
It’s freedom.

Ready to explore how we can work together?

GET STARTED HERE

A BIT ABOUT ME:

As an Explorer archetype, I’m passionate about helping you find your truth and guiding you to build a brand that supports the unique vision you hold for your life.

As a Creator archetype, I’m great at seeing the possibilities, illuminating your strengths (so everyone can see them, including you), and helping you bring form to your wild ideas.

Personally…

I have a Bachelor’s in psychology, a Master’s in communications, and I’ve been a certified Co-Active coach for over 15 years. I’m a total geek for frameworks that help me understand the human experience, including…

... and of course - Archetypes!

I love structure, routine and creating order out of chaos (Creator). And at the same time, I'm lit up by adventure, new experiences and living an inspired, unconventional life (Explorer)!

Since 2011, I’ve worked with hundreds of coaches, healers and service providers who’ve gone on to…

Quit corporate careers and build thriving coaching businesses that support their lifestyles
Create online and brick-and-mortar businesses that have positive ripple effects in their industries and communities
Write best-selling books that help people live better
Launch local health clinics and children’s educational programs

I don’t believe there’s any one right answer, or any one “secret” or magic potion for success. The right answer is your answer. The only secret is how to find it. And the magic happens once you do.

MY HOME BASE IS IN BOULDER, CO, WHERE THE MOUNTAINS CALL AND I, ALONG WITH MY HUSBAND ROBERT, AND OUR ADORABLE BULLDOG RUBY, ANSWER.

My Values

FREEDOM

Exploring the outdoors in my campervan, being fully-expressed in my life and business, inner peace (free from worry, doubt and self criticism), freely giving and receiving love.

INTEGRITY

Leading a life and business true to my soul. Never making choices based on “shoulds,” but rather following my heart, even if it’s different from the norm.

ANTI-HUSTLE

burnout is NOT a badge of honor. My brand's health is a direct reflection of my personal well-being. I prioritize caring for my body, mind and spirit.

CURIOSITY

Be open-minded to different perspectives, approaches, identities and lifestyles. Be curious about my own reactions and behaviors.

EMBRACE IMPERFECTION

By letting go of perfection, I open the door to more meaningful connection, creativity, courageous coaching and risk-taking that can uplevel my life and business.

Feeling inspired to work together?

Here are some signs we’ll be a great match

You are ready to create — or re-create! — a coaching, healing, or purpose-driven business. But not just any business. You want a business that deepens your impact while giving you freedom.

You want to fully express who you are in your business so you can attract the soulmate clients who’ll love you.

You’re amazing at what you do and you want a brand that clearly communicates your value so others can see it too.

You dare to blaze your own path to success and fulfillment — your truth is your compass. And you don’t let other people’s ‘shoulds’ get in your way.

You’re ready for your next level — more visibility, more income, more clients, and more impact. And you’re not willing to sacrifice freedom, flexibility, or soaking up the sacred in everyday life to get there. (I’m all about balance too!)

SO, WHAT’S YOUR ARCHETYPE? LET’S FIND OUT TOGETHER AND CRAFT A BRAND THAT TRULY REFLECTS WHO YOU ARE. READY FOR THIS WILD RIDE?

EXPLORE HOW WE CAN WORK TOGETHER

We aim to be an inclusive space where entrepreneurs of all gender identities, races, abilities, sizes, religions, ages, sexual orientations and socioeconomic backgrounds are welcome.

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