When you start your personal, service-based business, one of the first and most important things you need to do is figure out your ideal client, who they are, and what they desire.

Understanding the audience your brand aims to attract is KEY to ensuring that your brand's visuals, voice, offerings, and marketing strategies meet your ideal client where they're motivated, and inspire them to buy – you can only do those things once you understand your ideal client on a deeper level. 

• What do they long for?
• What are their struggles?
• What do they value?
• How do they spend their time?

These (and more) are all questions you should research and know the answer to. It’s important to really think about who we want to share our brand with, and make sure we fully understand who they are, what motivates them, and how we can best serve them. 

Ideal Client Profile 

Creating an ideal client profile is an important step in the branding process – put simply, your ideal client profile is the result of finding and compiling a deeper understanding of your ideal client.  

The first thing you need to know about your ideal client is who they identify as, what tribe they belong to – and in this case, the more specific the better. For example, let’s say you focus on working with women. That’s a great first step, but what are other common identifiers among your ideal clients? Maybe they are women over 40… maybe they are single women over 40. 

Great! Now that we have clearly defined the tribe of people we help – single women over 40 – we need to know more about their personality. That includes things like their values, vision, beliefs, goals, challenges, and interests. 

While it’s important to know who we do want to work with, we also need to understand the things we absolutely will not tolerate in a potential client. For example, maybe you know that you reaaalllyyyy won’t enjoy working with someone who questions every single thing you say – that’s great! Now in your discovery calls, you can look out for this characteristic and know when to say no to a potential client.

Brand Niche

Think of your niche as the topic of your business – the more specific the topic, the better chances you’ll have of building a business that allows for the freedom you desire.

Your niche is a focused segment of a larger market where an ideal client with a specific problem or passion has been clearly identified. Establishing a clearly-defined niche is essential to building a sought-after, 6 or 7 figure brand.

How does your niche help you understand your ideal client? 

Great question! 

Your niche is kind of like the bridge between the work you do, and the help your potential clients need. 

For example, if you know that your potential clients desperately want to feel more energized, and you help them process anxiety so they sleep better at night – your niche might be sleep, or anxiety management. 

Meeting Your Ideal Client Where They’re Motivated

Defining your ideal client profile will help make your branding, marketing, networking, and client-attracting so much easier (and more efficient). 

But… a lot of fempreneurs leave out one very important part of the ideal client profile, and that is a deep understanding of what motivates them. 

Not only knowing why your ideal client needs your services, but also knowing what will inspire them to buy from you, what will motivate them to take action, hire you, and learn from you. 

For your potential clients to see the value in handing you their hard-earned money, they need to know how you’ll help them solve an urgent problem or connect more deeply with something they’re passionate about. 

All of that (and more) is going to happen through your messaging. Your messaging needs to bridge the gap between your ideal clients’ motivations, and hiring you. 

Your messaging needs to put your ideal client front and center, and meet them where they’re motivated to make a change. LEAD with the problem or passion and follow up with the tool. That is the secret to meeting your ideal client where they’re motivated. 

Why Personal Branding is Important to Your Ideal Client

When the topic of personal branding comes up, most people think of logos, colors, and fonts. And while those are part of a personal brand, there is so much more to it. 

Your personal brand, as a service-based business, is all about you – your personality, beliefs, vision, mission, interests, and the visual aspects. 

I define your brand as the promise of an experience that shows up everywhere you and your business do. 

Your personal brand is the portrayal of the thing you are known, remembered, and loved for. 

Your personal brand is how your ideal clients experience you.

And your personal brand is going to encompass everything we talked about above – understanding your ideal client and how you can serve them, your niche, and tailoring your messaging to their motivations. Your personal brand not only helps you understand your ideal client better, but it also helps you communicate with them on a deeper level, and inspire them to hire you or buy your programs. 

Don't stop here, though. I’m here to support you in creating a purposeful, archetypal brand that makes money AND makes a difference. Explore how we can work together here.