THE ARCHETYPAL BRANDING BLOG

For soulful entrepreneurs who want to build a purposeful and profitable brand using the power of archetypes.

DISCOVER YOUR BRAND ARCHETYPE
How to Write a Better Sales Page for Your Signature Program

Traditional sales pages can so easily feel manipulative, conceited, and degrading rather than...

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How to Write Your Brand Story

Your Brand Story tells your audience how you got to where you are today, why you started your...

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How to Find Your Brand Voice

How your brand sounds is just as important as how your brand looks. Finding your brand voice and...

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Problem vs Passion? Which is the Most Profitable Place to Focus Your Messaging?

I’ve been doing a bunch of Brand Reviews this month in response to my January workshop...

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But WHY?

WHY do you do what you do?

You know... beyond making money?

This was the question we asked at "...

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Brand Archetype Quiz

Discover your brand’s unique personality and client-attracting traits through the power of timeless archetypes.

Take the Quiz!