Build an archetypal brand that makes it natural, easy and fun to express yourself in your business, stand out from the crowd, and attract clients who love the real you.
Sometimes it seems like every business owner is doing the same things, in the same ways. Like they've all got copies of the same newsletter template and social media calendar, and they all go to the same hairdresser and shop at the same store (Coaches R’ Us?).
If you’ve followed the ‘shoulds’ business experts teach, you might feel like even though you’re putting in a lot of effort to climb higher… you’re really hiking in circles. Along with everyone else.
I’ve been speaking with so many entrepreneurs who are ready to reject old models and blaze new trails, stepping consciously into alignment with their values, purpose and integrity, and defining success on their terms.
IF YOU’RE FEELING THAT INTERNAL SHIFT TOO AND WANT TO BRING YOUR BUSINESS INTO INTEGRITY WITH WHO YOU ARE NOW, THAT IS WHAT THIS PROGRAM IS ABOUT.
“I use many tools to help my clients achieve results, but I was having trouble explaining these tools in a way that communicated their value to potential clients.
Jessie May not only helped me find the words to clearly communicate my value and my offers, but she also helped me create a brand that gives me great pleasure to look at and that I feel excited to share with potential clients.
What really tied things together is my Brand Book, which makes it so easy for my VA to create uniform-looking marketing materials and social media posts!"
Dr. Eva A. Malanowski
PSY.D., M.S.TRANSFORMATIONAL PSYCHOLOGIST & COACH
“Before our work together, I wasn’t making consistent money or attracting consistent clients. I also wanted to utilize my passion better in my business—to work with clients who I felt completely inspired by.
Jessie May helped me align my business with what I truly care about: helping single women find love.
Now my passions are being fully utilized and it feels really good. I’m also making money. I reached my first $6,000 month within just a couple months.
Jessie May is amazing at what she does and had a huge impact on helping me put the foundation in place to build, what's become today, a premium 6-figure brand."
Gianna Rackham
RELATIONSHIP COACH
The Daring Brand supports you in doing business your way, from the brand up
► Stand out from the online noise so your clients can find you, and you can see your impact grow in a tangible way
► Feel clear and confident about communicating what you do and who you serve with cohesive, streamlined messaging, visuals and offers
► Fuel your life with purpose and meaning with a business you love waking up to and are proud to share with the world
► Show up as the face of your business in ways that feel natural, easy, and joyful so you build meaningful connections that sustain more than your business — they sustain your spirit
Not to mention the magic that happens when every element of your business aligns with your essence. That’s the magic that clears the path onwards and upwards — to however *you* define success.
Business owners who forge a path to their highest potential don’t do the same things, but they do have one thing in common.
It’s not tactics, training, certificates, or modalities. It’s not even marketing strategies or funnel scripts
THEY ALL HAVE STRONG BRANDS.
A strong brand shows people the value they’ll get from working with you quickly, clearly, and memorably. At a glance. With feeling. With soul-deep connection.
When you have a strong brand that is…
1) aligned with who you are
2) rooted in integrity
3) resonant with the stories humans have been telling each other for millennia…
It can make the difference between walking in circles and enjoying the view from the summit.
Your personality, your perspective, your lived experience, and your energy is what can make your brand truly unique.
The Daring Brand starts with identifying who you are and why your ideal clients love you. Around that, we build the foundations your business needs to grow easily and sustainably while delivering the experience your beloved clients need to succeed.
WHEN YOU EMBODY YOUR BRAND, THE STARS ALIGN.
Showing up for your business becomes not just easier, but fun, and the right clients start filling your calendar.
Where do archetypes come in?
Right now.
When we try to distill our entire selves into our businesses… it can get messy. Like, what’s your favorite color? Pink, green, gold, it depends on the day? That gets confusing for your prospective clients, and confused minds don’t click ‘buy’ buttons.
Archetypes are a tool to simplify and streamline your essence into a brand your ideal clients can easily understand and resonate with. They’re embedded into our collective unconscious and we know them intuitively because they are facets of ourselves.
WHICH ARCHETYPES DO YOU LEAN TOWARDS?
THE EXPLORER
THE INNOCENT
THE SAGE
THE MAGICIAN
THE OUTLAW
THE HERO
THE EVERYPERSON
THE LOVER
THE JESTER
THE RULER
THE CAREGIVER
THE CREATOR
In this program, you will not only find which archetypes best represent who you are, but how to fully translate them into a brand that speaks to your people — and that you’ll be excited to share.
"Recently, I’ve been approached by a couple of people about being a guest on their podcasts. At each of our initial meetings, they mentioned how much they love the energy from the branding on my website and they knew I would bring a bright and positive outlook to their readers.
I must admit - this is all because of Jessie May! I never even knew about branding before working with her. I can’t imagine what kind of message my website and social channels would convey without her help.
I thought this could be a good lesson for anyone out there who doesn’t think branding is worth it. I’ve booked clients and podcast shows based on the energy from my brand."
Allison Rissel
CEO OF ALLISON RISSEL TRAINING
“If you’re tired of being confused and unfocused in your brand, wishing you could just have people understand what you do and who you are via osmosis, then Jessie May will give you the value you’re ready for.
After just 2 months of working together, I signed my first 6K client into the signature program Jessie May helped me create, and after 6 months of working together, I’ve already tripled my income from last year."
Kate Galt
THE BREAKUP EXPERT
WHAT WE’LL BE DOING OVER THE COURSE OF 6 MONTHS
It’s a little ‘choose your own adventure’
Depending on where you are with your brand and business, we will customize the process below to meet your needs. For example if you’re feeling really strong in a certain area, we’ll spend less time there, and dive deeper into the areas where you need the most help.
Our trail-head starts here:
- Take my archetype quiz
- Pay in full or make the first payment
- Answer a few questions in the intake form
On my end: I’ll review your existing brand, website, and social presence before we meet
We begin with an Archetype Reading
How far is your existing brand from your archetype? Let’s take a look to find the opportunities to bring your brand into alignment with your archetypal energy. If you don’t have a website or brand to review yet, no worries, we’ll brainstorm how your archetype can come to life through the brand we’ll build together.
FROM THERE, WE’LL BUILD OR REFINE YOUR UNIQUE BRAND.
Phase 01
CLARIFY YOUR BRAND PERSONALITY
Get clear on the soul of your brand, through the lens of your archetype. We’ll be digging into the essence of who you are, what you value, what lights you up, and what you need from your business.
Phase 02
DEFINE YOUR SOULMATE CLIENT
Who are the people you're meant to serve, what do they want, and what are they struggling with that you can help them resolve? We’ll also answer big questions like how to use your archetype to create trust and connection with your audience. (And no, your ideal clients don’t have to be the same archetype as you!)
Phase 03
CREATE YOUR BRAND EXPERIENCE
- Messaging: Clearly communicate who you serve and how you help them, in a way that’s aligned with your truth. What you say is one of the ways to become fully expressed in your brand, and be known, loved and sought after for exactly who you are. In the messaging work we do together, we’ll create all of the practical stuff (titles, taglines, words and phrases, your bio and vision statement, etc.), while focusing on how to talk about what you do in ways that light you up.
- DIY Brand Bundle: You'll receive a pre-designed brand bundle based on your archetype that you can customize in Canva. Your Brand Bundle will include: Logos, font pairings, image library, patterns/textures, accent elements, mood board, brand board, brand book, marketing collateral (workbook, lead magnet and speaker sheet templates, social media graphics and banners, business cards, brochures) specifically designed for your archetype.
- A Brand Book: This pulls everything together into one resource that you and your team can use to express your brand online and anywhere else you show up. It’s like your north star. When you’re feeling lost, referring back to your brand book will help you come back into alignment with the business you’ve set out to create.
Phase 04
CREATE OFFERS YOU LOVE TO DELIVER
There are so many forms your work with clients can take: VIP days, one-on-one coaching, group coaching, memberships, online courses, workshops … We’ll review the options and then I’ll walk you through outlining your offer and coaching you through writing your sales page using my sales page copy template.
Phase 05
PLAN ARCHETYPALLY ALIGNED CONTENT STRATEGIES
How (and where) do you want to show up as the face of your business? During this phase, I’ll help you choose marketing activities you actually enjoy and that align with your archetype’s natural strengths. (A Sage archetype, for example, would most likely hate posting funny dance videos on IG, but they might really love sending a value-rich newsletter or contributing their knowledge on a podcast.)
Choose Your Program Tier
But, before you pay anything, let’s make sure this is a fit.
(Payment plans are available. We can discuss your needs during our call.)
"Prior to working with Jessie May, I struggled to convey my message in a way that “landed” with the person I was talking to.
This left me feeling very frustrated – while I was certain of how much I could help someone, the way I was communicating fell short. It was so disappointing to see someone walk away, knowing that I could make a such big difference in their life, but unable to actually do so because my message wasn't clear.
Jessie May helped me develop very targeted strategies for creating a seamless platform upon which to build my business, including cohesive messaging and branding across my newly created program, in presentations, for my newsletter and at networking events, just to name a few.
It feels amazing to have a successful approach now, and I feel like I have learned important tools to continue building in any direction I choose!"
Dr. Karen Hufnagl
DC, MS, OWNER AT IN AVANTI HEALTH
"Jessie May helped me differentiate myself from all the other coaches by guiding me to clarify a business that’s truly, uniquely ME!
From my ideal client and niche, to my marketing message, mission, brand personality, colors and archetypes, Jessie May helped me create a brand that not only aligns perfectly with me, but that other people actually “get”.
I’m excited to announce that clients are steadily rolling in.”
Tiffany Lanier
FOUNDER OF THE MORNING SHIFT CO.
What you receive:
WEEKLY, 40-MIN COACHING CALLS
Weekly sessions keep up the momentum and help you stay accountable to making consistent progress. Everything happens during sessions — there are no done-for-you services outside of sessions. That’s why you get so many sessions!
Sessions can include:
- Feedback on every step of developing your brand, from your brand personality and values to your differentiators and messaging. We’ll work together to ensure you have a strong, cohesive brand where all of the elements make sense together.
- Archetypal coaching to ensure your business supports the lifestyle you want to lead
- Support customizing your archetype brand bundle in Canva so you have a visual brand you’re proud to share with the world.
- Feedback on website copy to ensure your brand voice comes through clearly.
- Guidance creating archetype-aligned offers you’ll be excited to deliver.
- Help planning a marketing calendar that energizes, instead of drains you.
Recordings of sessions uploaded to your member portal for review whenever you need!
PATHFINDER BONUSES:
When you join at the Pathfinder tier (3 months, phases 1-3), you'll receive these bonus courses and resources ...
BOOM YOUR BRAND
In this course, you'll learn how to use your values, beliefs and point of view to create connection and trust with your audience. You’ll learn how to use the ‘shorthand’ of archetypes and color psychology to communicate the feeling of working with you, and you’ll develop a brand voice that’s instantly recognizable and unmistakable.
PINPOINT YOUR PROFITABLE NICHE
Learn my Profitable Niche formula to get clear on your ideal client, test to see if that group can sustain you, and build an ideal client profile to help you deeply connect with your people through your website, social media, webinars and offers.
CRACKING THE TAGLINE CODE
Write an unforgettable tagline for your service-based business in a 3-step process, with 15 tried-and-true tagline formulas. Think of it as the ‘cheat sheet’ for how to communicate your value with just a few words.
BUILDING YOUR BRAND STORY
Create connection, inspiration and trust with your audience with a strong Brand Story, a key ingredient your people need to confidently choose YOU as their guide.
POWER PROFILE
An assessment and course based on Color Psychology to help you find the colors that reflect your authentic personality, amplify what makes you special and different from your competitors, and communicate your brand promise to your clients.
ONE CUSTOMIZABLE BRAND BUNDLE WITH BRAND BOOK
For your archetype that includes logos, colors, fonts, patterns/textures, accent elements and more, that you and your team can use to design your website and create on-brand social media graphics and marketing materials. You will love the brand book for so many reasons, one of which is this: It allows Someone else to create social media content, blog posts, video scripts, website copy or even course content that looks and sounds like you! Hello Delegation!
"Before my work with Jessie May, I knew I wasn't communicating clearly to reach my favorite people, but I hoped my work would speak for itself. It wasn’t.
Now, I’m *on fire* to share my unique talents and perspectives with the world! I have a concrete strategy for communication/outreach, and new skills to implement that strategy.
Jessie May helped me connect what I do with who I am and she has beautiful insights about how to honor your most cherished values in your business through the lens of archetypes.
If you've been feeling a little lackluster about your brand, go get a dose of sparkle with Jessie May. She is so much more than just a brand strategist!"
KATHERINE CAMPBELL
LAC, OWNER AT MENDING WITH GOLD ACUPUNCTURE
"I was so embarrassed about my brand that I would avoid sending people to my website or putting myself in the public eye.
Not anymore!
After going through Jessie May’s branding process, I am constantly complimented on my brand, which has led to more sales, income and financial freedom.
Now I have a level of confidence that ripples out into my personal and professional life in delightful and empowering ways.
I am writing a book, stepping out as a guest speaker and contributing to tele-summits as an expert in my field, none of which I felt confident enough to do before"
LEILA SUN
TRANSFORMATIONAL LIFE & LYME COACH
"I needed a new brand that reflected the premium services that I offer, but I felt lost and overwhelmed at the task ahead.
With her grounded guidance, Jessie May walked me through every step. From creating my brand visuals and voice and even helping me write my website copy–her knowledge, skills and ability to guide me through the process was second to none.
I wanted a luxury brand and I get comments all the time saying it’s “next level.”
ANJANI AMRIIT
SOUL PURPOSE MENTOR
Trailblazer Bonuses:
When you join at the Trailblazer tier (6 months, phases 1-5), you'll receive all of the Pathfinder bonuses above, plus the following ...
OFFERS 101: CHOOSING THE BEST OFFERS FOR YOUR SERVICE-BASED BUSINESS
Explore 6 of the most common types of offers, including the pros and cons of each, so you can build the right business model for your ideal lifestyle.
THE POWER OF PROGRAMS
Build a signature program that’s key to growing your income and impact without a big list, or spending tons of time and money on marketing.
DIY WEBSITE COPY BUNDLE (HOME, ABOUT AND PROGRAM PAGES)
Easy-to-use templates with video walkthroughs guiding you to write clear and compelling website copy that inspires clients to work with you. You’ll spend less time writing copy and more time helping clients and growing your impact.
THE EFFORT-LESS EDITORIAL SYSTEM
Ditch content confusion and overwhelm with this streamlined content creation system that will help you build the trust and connection your audience needs to move forward with you.
THE CONSISTENT CONTENT CREATION SYSTEM
12 monthly fill-in-the-blank content calendars with pre-written captions for you to customize to your brand.
GUIDANCE ON YOUR PERSONAL BRANDING PHOTOSHOOT
Photographer recommendations, shot list, and what to wear based on your archetype.
A LIBRARY OF OVER 100 SHORT VIDEO TRAININGS
From branding to marketing to life as an entrepreneur - just search for what you need in the client area and you’ll find bite-sized 15-30 minute trainings
If you’re thinking “Wow, this sounds like what I need!” — let’s connect to see if this program is a fit for where you are now and where you want to go.
Choose Your Program Tier
But, before you pay anything, let’s make sure this is a fit.
(Payment plans are available. We can discuss your needs during our call.)
"Before working with Jessie May, I was so focused on trying to make money that I made my business one-size-fits-all, which prevented me from reaching my ideal audience.
Using the skills she taught me about how to get clear on my brand identity, my ideal client and my process, I was able to become the founder of an International Virtual Summit Series and I'm frequently contacted to write guest articles and be interviewed as an expert in my field.”
Heather Debreceni
DIVORCE COACH
“My coaching with Jessie May has already paid off. I receive more referrals and bookings now than ever before and I can confidently recommend Jessie May to any business owner who wants to increase her confidence so she can own her own lucrative business."
Casey Muller
OWNER AT PINK DIAMOND EVENTS
The Daring Brand program will guide you through the deep, foundational work of building a business you love.
BY THE END, YOU WILL
✔︎ Feel free to express your values, beliefs and point of view as the face of your brand and start experiencing the joy that comes from knowing you’re speaking your truth and getting hired for being you!
✔︎ Understand the language of archetypes, and how to use it to create unparalleled connection and trust with your audience.
✔︎ Have complete clarity about your ideal client and how to communicate with them so they feel inspired to work with you, join your programs and follow you on social media.
✔︎ Know deep in your bones what makes working with you a unique experience, unlike anything else available, and how to clearly convey this to potential clients.
✔︎ No longer feel scattered or pulled in a million directions when it comes to what to share on Instagram, YouTube, Facebook, your newsletter or blog.
✔︎ Have a DIY Brand Bundle for your archetype with customizable logos, colors, fonts, patterns/textures, accent elements and more, that you and your team can use to design your website and create on-brand social media graphics and marketing materials.
✔︎ Have a complete messaging framework including brand-specific words and phrases you can use across your written and spoken content to make your brand voice instantly recognizable.
✔︎ Feel empowered like never before, to get out there and accomplish your wildest dreams, because now you have a brand that can get you there!
OKAY ALREADY! I’M IN!
SCHEDULE A CALL
"After being in business for over 25 years, I worked with Jessie May to refresh my very “worn-out” brand, messaging and website copy.
Jessie May suggests and sees things that I never have thought of and through working with her I have a much more focused and meaningful sense of the work I want to do going forward."
Gruffie Clough
CLOUGH & ASSOCIATES
"Branding is not my strength but thankfully it is Jessie May’s! If you are looking to rebrand your business and are committed to the systems she provides, you will end up with a professional brand that you are proud of!”
Dr. Mary Sanders
MEDICAL INTUITIVE
"With Jessie May’s website copy courses, branding guidance and archetype brand bundles, I was able to build my own beautiful website and receive feedback on the best steps to move my business forward.
I feel like I have someone who is truly on my side and wants to see me succeed. As a new business owner, this is priceless!”
Dr. Jelina Shaw
DIABETES HEALTH COACH
Not sure if this is for you? The people who’ve loved this program tend to have a few things in common:
- They’ve experienced a profound personal transformation and want to bring their business into alignment with who they’ve become.
- The primary reason they’re in business is to feel a deep sense of purpose and meaning (sure, they need money, but their work is about so much more).
- They’re ALL-IN on integrity in their life and business — and they know that promoting their business should feel good (not icky or exhausting!).
HERE’S WHAT PAST CLIENTS HAVE LOVED ABOUT USING ARCHETYPES TO GUIDE THEIR BRANDS AND BUSINESSES
-
Feeling unshakable confidence in how they show up as the face of their brand
-
Getting paid for ‘just being myself!’
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Receiving more referrals because their friends and colleagues know exactly which clients are a good match
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Hosting sold-out workshops and webinars
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Being able to write (or direct) crystal clear website copy that speaks to their ideal clients’ hearts and has them hunting down the Buy Now button
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Booking world-class speaking gigs and podcast interviews that fill their list with hundreds of new leads
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Attracting new clients who are happy to pay higher rates because they see the value
and...
Doing it all without submitting to hustle culture, because loving your business and your life means having time to fully enjoy both.
“One of the best things I received from working with Jessie May is a quiet confidence in being able to reflect what it is that I love in my look, my messaging, my website, my conversations, and my brand.
There are so many moving pieces to bringing a vision to life, and although you might feel like those pieces should be common sense, they simply aren’t. Jessie May provided the structure and container I needed in a way that was extremely focused and clear. When I became derailed by discouragement or overwhelm she compassionately brought me back to my vision and brand."
Stacy Boston
CONTENTMENT COACH
“I leave every session with amazing fire in my belly and feeling totally motivated knowing I’m on the right path. Jessie May is honest but gentle and has a way with words that is calming and reassuring while still being extremely motivating.
Our work together has saved me an incredible amount of time spinning my wheels trying to figure things out on my own. Now that I’m clear about my brand, I feel so much more confident because I finally know how to communicate to others what I do … and they understand what I’m talking about!”
Ginna Larson
EXECUTIVE HEALTH AND NUTRITION COACH
“Over the year and half we worked together, Jessie May helped me turn what once felt like a crazy dream into something concrete.
She helped me get clear on my ideal client and the problem I solved, create my offerings, determine my newsletter topics, design my brand and create my website.
Having this foundation gave me the confidence to take the leap and leave my corporate career.
When I look back now, four years after taking that leap, I feel more certain than ever that it was the best decision I ever made."
Joanna Denton
PUBLIC SPEAKING COACH
Take a deep breath and, as you exhale, shed all of the ‘shoulds’ about how to be in your business
and picture a new way of being instead.
✧ A way to be you — and be loved and sought after for the very things that make you different from everyone else. Effortlessly standing out from the crowd.
✧ A way to fully express yourself in ways that feel good, true, and natural.
✧ A way to meaningfully connect with your clients everywhere you show up.
✧ A way to grow your business with clarity and confidence, and instead of trying to change yourself, you’re leaning into yourself.
This is the way to be able to give back to the causes you care about, because you’ll have the time, resources, and flexibility to do so. And to spend more time doing what you love — hiking, sipping coffee at your favorite cafe, playing with your kids, snuggling your dog, traveling the world, or whatever else lights you up because…
YOUR BUSINESS FEELS EASY, JOYFUL, AND FUN.
Claim the archetypal energy that helps you do business your way.
SCHEDULE A CALL
Hi, I’m Jessie May (she/her),
your archetype brand strategist
One thing I’ve learned from upleveling my own brand over the years, is that when my brand fully expresses my truth and values, it powerfully uplevels my energy and mindset too, giving me the courage and confidence to leap forward in ways that felt unimaginable before.
Branding with archetypes kicks that magic up several notches, because not only are we signaling to the universe that we are READY for more, we are sending a signal to the minds and hearts of the people we serve.
If you feel like your current brand (or lack thereof) is holding you back from taking the next leap forward in your business, then I hope you’ll stick around, explore this page and, if it feels aligned, schedule a chat with me to discuss working together!
SCHEDULE A CALL
"When I dared to discount my worth, Jessie May set fire to my old beliefs and inspired me to step into my own passion-driven business and life.
Jessie May is a master at the creation and fulfillment of vision.
In the time I worked with her, she strategically led me through the creation of a solid foundation for my brand as a men’s dating consultant. All the while inspiring me to come back to my essential self and embrace a life of my choosing with joy and confidence."
Cynthia Kruse
MEN'S DATING CONSULTANT
"Jessie May is organized, focused and committed to her clients’ goals.
Together we created a brand to represent my work, both on and off line.
I redid my website, created new logos, picked new colors, updated my messaging, wrote new website copy and clarified my signature process under her watchful eye. The results have expanded my work and deepened my impact.
Thank you Jessie May!"
Pompe Strater-Vidal
LIFE COACH & ZEN ARTIST
"I wanted a brand and message that represented me the way I wished to be represented. And that’s 100% what Jessie May helped me achieve.
She was great at asking questions to draw out what I wanted, but couldn’t visualize myself. This resulted in a brand that looks and feels totally like me!
“Wow, that’s beautiful!”, “That’s so you!” and “It all makes sense” are common comments I receive about my brand from others.
Now I feel confident that when I hand someone my business card and they look me up online, they’ll see congruence in what I said and how I presented myself."
Kathleen Forsyth
CAREER COACH
FAQ
Am I too new in business for this program?
Am I too advanced in business for this program?
What if I already have a visual brand identity?
How much of a time commitment is this?
What's the difference between the Pathfinder and Trailblazer tiers?
Can you work alongside my brand or website designer?
We aim to be an inclusive space where entrepreneurs of all gender identities, races, abilities, sizes, religions, ages, sexual orientations and socioeconomic backgrounds are welcome.
QUICK LINKS
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