THE ARCHETYPAL BRANDING BLOG

For soulful entrepreneurs who want to build a purposeful and profitable brand using the power of archetypes.

DISCOVER YOUR BRAND ARCHETYPE
6 Places to Simplify Your Business

The online business world is always busy. It’s no secret that every single day there is a...

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The Ultimate Guide to Authenticity in the Age of AI

Ever feel like the landscape of building and maintaining a powerful online brand is a maze, with...

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Building a Scalable Brand with Programs (Even if Your Work is Completely Custom)

I get it sister – your work is different for everyone. You don’t want to offer just...

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How to Market to Multiple Ideal Clients: Finding and Speaking to the Common Thread

While big brands like Oprah and Brene Brown serve diverse audiences; as a small business owner or...

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Is it Ok to Have Multiple Ideal Clients?

When it comes to growing your business, having one, focused ideal client will make your journey a...

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What to do If Someone Copies Your Intellectual Property

If you discover that someone has copied your work, it can be disheartening and frustrating....

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Finding and Using Inspiration Without Copying: Cultivating Your Unique Creative Voice via Ethical Inspiration

In a world where originality is everything and your ideal clients are looking more and more for...

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Understanding Your Ideal Client

When you start your personal, service-based business, one of the first and most important things...

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6 Ways to Attract New Clients to Your Online Business

Hands down, the most common thing I hear from entrepreneurs looking for guidance, is that they...

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Holiday Gift Guide Featuring My Favorite Things

I know the holidays can be stressful when you’re trying to decide the perfect gift to give...

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Monumental Mindset Shifts to Take Your Service-Based Business to the Next Level

Are you stuck spinning your wheels, feeling like you stagnated in your business, and unsure how...

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Why Basing Your Brand on Your Ideal Client Can Be Deadly to Your Business

I cannot even count the number of times I’ve heard gurus, online experts, course creators,...

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Brand Archetype Quiz

DiscoverĀ your brandā€™sĀ unique personalityĀ and client-attracting traits through the power of timeless archetypes.

Take the Quiz!