THE ARCHETYPAL BRANDING BLOG

For soulful entrepreneurs who want to build a purposeful and profitable brand using the power of archetypes.

DISCOVER YOUR BRAND ARCHETYPE
The Psychology Secret That Makes Your Brand Stand Out

If we haven’t met yet, I think a quick introduction is in order. So, Hi! I’m Jessie...

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Should I Rebrand?

It’s part of the human experience that we grow and evolve… but what happens when we...

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When is the Best Time to Invest in Your Brand?

If you would have asked me when I was first getting started when the best time to invest in your...

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What a Personal Brand is NOT: Busting 7 Common Branding Myths

Before you get started building your brand, it's important to understand what branding is (and...

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How to Build a Brand That Stands the Test of Time

I’m sure we’ve all had role models or seen big names suddenly shut down their...

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How to Name Your Brand

Your Brand Name is a direct reflection of your business, and is the first impression potential...

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Why You Don't Have a Marketing Problem: The Missing Piece to Attracting Clients Online

The first thing I hear from so many fempreneurs looking to attract more clients is that they need...

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The 6 Pillars of Personal Branding

Throughout this blog post, we’re going to explore the 6 pillars of personal branding and...

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5 Easy Ways to Make Your Personal Brand Stand Out Online

The online world is more crowded than ever, with tons of new personal brands and businesses...

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What is Personal Branding?

Before we can define a personal brand, we need to understand the concept of branding on its...

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6 Questions to Help You Decide if Now is the Right Time to Invest in Your Brand

Building your brand is not an easy feat – it’s going to take time and likely some...

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How to Build Your Personal Brand in 6 Simple Steps

You’re different. You feel called to more. You’re driven by a deep desire to lead an...

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Brand Archetype Quiz

Discover your brand’s unique personality and client-attracting traits through the power of timeless archetypes.

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We aim to be an inclusive space where entrepreneurs of all gender identities, races, abilities, sizes, religions, ages, sexual orientations and socioeconomic backgrounds are welcome.  

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