THE ARCHETYPAL BRANDING BLOG

For soulful entrepreneurs who want to build a purposeful and profitable brand using the power of archetypes.

DISCOVER YOUR BRAND ARCHETYPE
Color Palettes Designed for Each of the 12 Brand Archetypes (and the Color Psychology Behind Them)

Branding is not just about aesthetics – for the most successful brands, it’s a deep,...

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The Psychology Secret That Makes Your Brand Stand Out

If we haven’t met yet, I think a quick introduction is in order. So, Hi! I’m Jessie...

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Brand Color Psychology Series: Yellow

Did you know that the colors you use in your branding subconsciously communicate a specific...

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Brand Color Psychology Series: Brown

Did you know that the colors you use in your branding subconsciously communicate a specific...

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Brand Color Psychology Series: Orange

Did you know that the colors you use in your branding subconsciously communicate a specific...

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Brand Color Psychology Series: Silver

Did you know that the colors you use in your branding subconsciously communicate a specific...

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Brand Color Psychology Series: Purple

Did you know that the colors you use in your branding subconsciously communicate a specific...

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Do’s and Don’ts of Using Color in Your Brand

You have uncovered your Power Profile and chosen your brand colors… Now what? How do you...

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Brand Color Psychology Series: White

Did you know that the colors you use in your branding subconsciously communicate a specific...

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Brand Color Psychology Series: Black

Did you know that the colors you use in your branding subconsciously communicate a specific...

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Brand Color Psychology Series: Gold

Did you know that the colors you use in your branding subconsciously communicate a specific...

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Brand Color Psychology Series: Pink

Did you know that the colors you use in your branding subconsciously communicate a specific...

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Brand Archetype Quiz

Discover your brand’s unique personality and client-attracting traits through the power of timeless archetypes.

Take the Quiz!