THE ARCHETYPAL BRANDING BLOG

First and foremost, it’s important to note that with YOUR business, you are the one who...

Did you know that practicing gratitude can literally change your brain chemistry? Regularly...

Having a website for your business gives you a digital domain that you own. Unlike social media...

Your navigation menu helps your readers find what they need on your website – it serves as...

It gets harder and harder every day to make your brand stand out in today’s crowded digital...

Your brand promise is the thread that ties together everything you say and do in your...

The images you use for your brand, whether they’re on social media, blog posts, your...

 Brands and business owners today have to do more than ever before to stand out from the...

When you hear the word “branding”, what comes to mind? Let me guess … you...

A common misconception I hear is that a Brand Strategist is the same as a Graphic Designer. As a...

"Branding" and "marketing" are two terms that get thrown around a lot in the entrepreneurial...

One of the worst feelings in the world is knowing you have life-changing services to share, but...