THE ARCHETYPAL BRANDING BLOG

For soulful entrepreneurs who want to build a purposeful and profitable brand using the power of archetypes.

DISCOVER YOUR BRAND ARCHETYPE
Tagline vs. Title: Do You Need Both for Your Business?

Taglines and Titles might be two buzzwords you hear in the business world, but what’s the...

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Monumental Mindset Shifts to Take Your Service-Based Business to the Next Level

Are you stuck spinning your wheels, feeling like you stagnated in your business, and unsure how...

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10 Things Your About Page Needs to Include

Your about page isn’t just your bio slapped onto your website to tell potential clients...

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6 Questions to Help You Decide if Now is the Right Time to Invest in Your Brand

Building your brand is not an easy feat – it’s going to take time and likely some...

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How to Build Your Personal Brand in 6 Simple Steps

You’re different. You feel called to more. You’re driven by a deep desire to lead an...

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Your Brand’s Visual Identity: 10 Visual Branding Must-Haves for Service-Based Entrepreneurs

If you’ve been around The Daring Fempreneur for any amount of time, you’ve likely...

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5 Things You Need Before Investing in Your Logo

Are you thinking about getting a logo designed for your brand?

Not so fast! 

Before having...

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Brand Color Psychology Series: Yellow

Did you know that the colors you use in your branding subconsciously communicate a specific...

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Brand Color Psychology Series: Brown

Did you know that the colors you use in your branding subconsciously communicate a specific...

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Brand Color Psychology Series: Orange

Did you know that the colors you use in your branding subconsciously communicate a specific...

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Brand Color Psychology Series: Silver

Did you know that the colors you use in your branding subconsciously communicate a specific...

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Brand Color Psychology Series: Purple

Did you know that the colors you use in your branding subconsciously communicate a specific...

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Brand Archetype Quiz

Discover your brand’s unique personality and client-attracting traits through the power of timeless archetypes.

Take the Quiz!

We aim to be an inclusive space where entrepreneurs of all gender identities, races, abilities, sizes, religions, ages, sexual orientations and socioeconomic backgrounds are welcome.  

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