THE ARCHETYPAL BRANDING BLOG

For soulful entrepreneurs who want to build a purposeful and profitable brand using the power of archetypes.

DISCOVER YOUR BRAND ARCHETYPE
How to Choose the Best Images for Your Brand

“Brand Imagery” - the photos and graphics used to represent your brand through your...

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9 Ways to Stand Out When Everyone Looks the Same

Spend a few minutes on social media these days and it's easy to quickly become discouraged....

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But WHY?

WHY do you do what you do?

You know... beyond making money?

This was the question we asked at "...

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Personal Branding: Self-Obsession or Self Love?
If you're single (or have ever been single ) you've probably heard that knowing and loving...
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What is Personal Branding Anyway?

First things first, let’s define branding in general.

A brand is the promise of an...

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QUIZ: Where to Spend Your Time and Money in Your Business

Earlier this month, over 50 women entrepreneurs packed the room in Boulder, CO at my ...

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How to Know if Investing in Your Brand is a Smart Decision

Investing in your brand is a big decision.

It’s not just a financial investment, but an...

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Discover Your Brand Style in 3 Simple Steps

Your Brand Style is the first experience potential clients and tribe members have of you; and...

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How to Position Your Brand for Premium Pricing

You are amazing at what you do and your clients get phenomenal results. Isn't it time that...

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How to Keep Your Brand from Falling Flat

As a personal brand, one of your jobs is to create content that helps your tribe get to know...

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5 Places to Start Saying No in your Business

Back in the early days of my business I said YES a lot. Yes to opportunities that weren't a good...

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Is Your Brand the Music or the Noise?

How are you with catching and and KEEPING your potential clients' and tribe members'...

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Brand Archetype Quiz

Discover your brand’s unique personality and client-attracting traits through the power of timeless archetypes.

Take the Quiz!

We aim to be an inclusive space where entrepreneurs of all gender identities, races, abilities, sizes, religions, ages, sexual orientations and socioeconomic backgrounds are welcome.  

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