THE ARCHETYPAL BRANDING BLOG

For soulful entrepreneurs who want to build a purposeful and profitable brand using the power of archetypes.

DISCOVER YOUR BRAND ARCHETYPE
Why Basing Your Brand on Your Ideal Client Can Be Deadly to Your Business

I cannot even count the number of times I’ve heard gurus, online experts, course creators,...

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The Top Tools I Use to Run My Business

There’s a lot that goes into running a successful business – and even more that goes...

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What Your Brand Colors Say About You

Did you know that the colors you use in your brand relay a specific message to your audience...

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3 Keys to Choosing a Catchy Course Name That Drives More Sales

If you’re a coach, healer, or online expert, having a signature offer (i.e. a course,...

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STAND OUT Online: The Key to Creating Consistent Social Media Content that Helps Your Ideal Clients Find You!

The online world is more crowded than ever, and thousands of new service-based businesses are...

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8 Things Every Homepage Needs to Include

When it comes to your website’s homepage, the goal is to capture your audience’s...

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How to Write Website Copy That Attracts More Clients

Julie is a healer who incorporates many modalities into her work, including Yoga Therapy and...

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The Psychology of Pricing Your Programs and Courses

I’ve studied psychology for many years, it’s the foundation of my education, and I...

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How to Define Your Own Version of Success in 2022

Being immersed in the coaching industry and entrepreneurial world for 11+ years, all of the...

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How to Increase Sales by Knowing and Sharing Your Brand Values

Typically when we think of branding, what we think of is colors, logos, creating an Instagram...

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How to Stay Consistent With Your Marketing Without Getting Overwhelmed

For those of us who are expanding our businesses online and trying to use online marketing to...

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Overcoming Imposter Syndrome with Integrity: A Guide for Purpose-Driven Female Entrepreneurs

By now, I’m sure you’ve heard of, or even experienced "imposter syndrome." How I...

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Brand Archetype Quiz

Discover your brand’s unique personality and client-attracting traits through the power of timeless archetypes.

Take the Quiz!

We aim to be an inclusive space where entrepreneurs of all gender identities, races, abilities, sizes, religions, ages, sexual orientations and socioeconomic backgrounds are welcome.  

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