THE ARCHETYPAL BRANDING BLOG

For soulful entrepreneurs who want to build a purposeful and profitable brand using the power of archetypes.

DISCOVER YOUR BRAND ARCHETYPE
4 Website Navigation Rules That Keep Your Visitors Around Longer

Your navigation menu helps your readers find what they need on your website – it serves as...

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3 Things That Don’t Make Your Brand Stand Out

It gets harder and harder every day to make your brand stand out in today’s crowded digital...

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How to Write a Brand Promise that Attracts More Clients

Your brand promise is the thread that ties together everything you say and do in your...

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42 Free Stock Photo Websites (with actually good photos)

The images you use for your brand, whether they’re on social media, blog posts, your...

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4 Signs Your Brand is Blending into the Background

 Brands and business owners today have to do more than ever before to stand out from the...

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Your Brand's Communication System: 8 Messaging Must-Haves for Service-Based Entrepreneurs

When you hear the word “branding”, what comes to mind? Let me guess … you...

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What is a Brand Strategist?

A common misconception I hear is that a Brand Strategist is the same as a Graphic Designer. As a...

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Branding vs. Marketing (and why you can’t have one without the other)

"Branding" and "marketing" are two terms that get thrown around a lot in the entrepreneurial...

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The 10 Most Common Website Copywriting Mistakes & How to Avoid Them

One of the worst feelings in the world is knowing you have life-changing services to share, but...

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5 Reasons Why Community is Essential for Female Entrepreneurs

Having a community of like-minded peers who understand your path, your desires, and your business...

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How to Write a Better Sales Page for Your Signature Program

Traditional sales pages can so easily feel manipulative, conceited, and degrading rather than...

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The 7 Best Ways to Attract New Clients for Service-Based Business Owners

As a service-based entrepreneur, attracting clients is an essential part of running a successful...

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Brand Archetype Quiz

Discover your brand’s unique personality and client-attracting traits through the power of timeless archetypes.

Take the Quiz!