THE ARCHETYPAL BRANDING BLOG

By now, I’m sure you’ve heard of, or even experienced "imposter syndrome." ⁠How I define it (in simp...

First and foremost, it’s important to note that with YOUR business, you are the one who gets to deci...

Did you know that practicing gratitude can literally change your brain chemistry? Regularly practici...

Having a website for your business gives you a digital domain that you own. Unlike social media acco...

Your navigation menu helps your readers find what they need on your website – it serves as a road ma...

It gets harder and harder every day to make your brand stand out in today’s crowded digital landscap...

Your brand promise is the thread that ties together everything you say and do in your business. 

Si...

The images you use for your brand, whether they’re on social media, blog posts, your website, your l...

 Brands and business owners today have to do more than ever before to stand out from the crowd. More...

When you hear the word “branding”, what comes to mind? Let me guess … you probably think of logos, c...

A common misconception I hear is that a Brand Strategist is the same as a Graphic Designer. As a Bra...

"Branding" and "marketing" are two terms that get thrown around a lot in the entrepreneurial world, ...