THE ARCHETYPAL BRANDING BLOG

As solo entrepreneurs, there’s nobody else in our businesses to keep us accountable. Not only does t...

I cannot even count the number of times I’ve heard gurus, online experts, course creators, even coll...

There’s a lot that goes into running a successful business – and even more that goes on behind the s...

Did you know that the colors you use in your brand relay a specific message to your audience about t...

If you’re a coach, healer, or online expert, having a signature offer (i.e. a course, program or mem...

The online world is more crowded than ever, and thousands of new service-based businesses are starte...

When it comes to your website’s homepage, the goal is to capture your audience’s attention, inspire ...

Julie is a healer who incorporates many modalities into her work, including Yoga Therapy and Meditat...

I’ve studied psychology for many years, it’s the foundation of my education, and I love anything tha...

Being immersed in the coaching industry and entrepreneurial world for 11+ years, all of the messages...

Typically when we think of branding, what we think of is colors, logos, creating an Instagram feed, ...

For those of us who are expanding our businesses online and trying to use online marketing to grow, ...