THE ARCHETYPAL BRANDING BLOG

For soulful entrepreneurs who want to build a purposeful and profitable brand using the power of archetypes.

DISCOVER YOUR BRAND ARCHETYPE
Brand Archetype Series: The Hero

When it comes to building a business that you love showing up in each day and that naturally...

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Brand Archetype Series: The Magician

When it comes to building a business that you love showing up in each day and that naturally...

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What Are the Twelve Brand Archetypes?

Ever noticed how some brands just seem to get you, like when you scroll through their website or...

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Unapologetically You: How to Bring More of Your Self into Your Brand (and why it matters)

Today, I’m here to share a conversation (and the lessons behind it) I recently had with a...

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Can You Have More Than One Archetype?

To put it simply –– YES! We all can and do have each of the archetypes living...

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Building a Purposeful Brand with Archetype Families

If you’ve spent any amount of time around The Daring Fempreneur, then you likely already...

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How Perfection is Hindering Your Brand and What to Aim for Instead

As entrepreneurs, it can be easy to become fixated on the idea of perfection, especially when it...

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Color Palettes Designed for Each of the 12 Brand Archetypes (and the Color Psychology Behind Them)

Branding is not just about aesthetics – for the most successful brands, it’s a deep,...

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Why Your Website Designer Can’t Seem to Get it Right

I see you, settled into your workspace, 50 tabs open on your browser full of website inspiration...

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How to Leverage Brand Archetypes to Design a More Impactful Website

Building a brand is not just about logos, color schemes, or taglines. It's about telling a story,...

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Being vs. Doing: Redefining How to Build a Successful Brand in 2024

Earlier this week, on January 2nd, after a relaxing and cozy few days celebrating the holidays...

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Embracing Your Truest Self in the New Year: An Archetypal Guide

As the final page of the calendar turns and we stand at the cusp of a new year, it's not unusual...

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Brand Archetype Quiz

Discover your brand’s unique personality and client-attracting traits through the power of timeless archetypes.

Take the Quiz!