THE ARCHETYPAL BRANDING BLOG

For soulful entrepreneurs who want to build a purposeful and profitable brand using the power of archetypes.

DISCOVER YOUR BRAND ARCHETYPE
How to Manage Stress and Anxiety as an Entrepreneur

How often do you find yourself feeling stressed and anxious in your business?

If your answer...

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The Psychology Secret That Makes Your Brand Stand Out

If we haven’t met yet, I think a quick introduction is in order. So, Hi! I’m Jessie...

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Should I Rebrand?

It’s part of the human experience that we grow and evolve… but what happens when we...

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The 5 Best Ways to Build Trust

What’s the number one most important factor in attracting new clients? Can you guess?

Okay,...

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When is the Best Time to Invest in Your Brand?

If you would have asked me when I was first getting started when the best time to invest in your...

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What a Personal Brand is NOT: Busting 7 Common Branding Myths

Before you get started building your brand, it's important to understand what branding is (and...

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How to Build a Brand That Stands the Test of Time

I’m sure we’ve all had role models or seen big names suddenly shut down their...

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Understanding Your Ideal Client

When you start your personal, service-based business, one of the first and most important things...

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6 Ways to Attract New Clients to Your Online Business

Hands down, the most common thing I hear from entrepreneurs looking for guidance, is that they...

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5 Common Mistakes to Avoid When Designing or Redesigning Your Website

Recently, I was on a call with a new Impact Tribe member, and the story she shared is one...

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How to Name Your Brand

Your Brand Name is a direct reflection of your business, and is the first impression potential...

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Why You Don't Have a Marketing Problem: The Missing Piece to Attracting Clients Online

The first thing I hear from so many fempreneurs looking to attract more clients is that they need...

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Brand Archetype Quiz

Discover your brand’s unique personality and client-attracting traits through the power of timeless archetypes.

Take the Quiz!