THE ARCHETYPAL BRANDING BLOG

Today is for you if you're Just starting your business.

And it's also for you if you've been in bus...

“Brand Imagery” - the photos and graphics used to represent your brand through your website, blog po...

Spend a few minutes on social media these days and it's easy to quickly become discouraged. There's ...

WHY do you do what you do?

You know... beyond making money?

This was the question we asked at "Dar...

First things first, let’s define branding in general.

A brand is the promise of an experience that ...

Earlier this month, over 50 women entrepreneurs packed the room in Boulder, CO at my live training, ...

Investing in your brand is a big decision.

It’s not just a financial investment, but an investment ...

Your Brand Style is the first experience potential clients and tribe members have of you; and your s...

You are amazing at what you do and your clients get phenomenal results. Isn't it time that your inco...

As a personal brand, one of your jobs is to create content that helps your tribe get to know the rea...

Back in the early days of my business I said YES a lot. Yes to opportunities that weren't a good fit...