THE ARCHETYPAL BRANDING BLOG

For soulful entrepreneurs who want to build a purposeful and profitable brand using the power of archetypes.

Personal Branding: Self-Obsession or Self Love?

If you're single (or have ever been single ) you've probably heard that knowing and loving...

What is Personal Branding Anyway?

First things first, let’s define branding in general.

A brand is the promise of an...

Earlier this month, over 50 women entrepreneurs packed the room in Boulder, CO at my ...

Investing in your brand is a big decision.

It’s not just a financial investment, but an...

Discover Your Brand Style in 3 Simple Steps

Your Brand Style is the first experience potential clients and tribe members have of you; and...

How to Position Your Brand for Premium Pricing

You are amazing at what you do and your clients get phenomenal results. Isn't it time that...

How to Keep Your Brand from Falling Flat

As a personal brand, one of your jobs is to create content that helps your tribe get to know...

5 Places to Start Saying No in your Business

Back in the early days of my business I said YES a lot. Yes to opportunities that weren't a good...

Is Your Brand the Music or the Noise?

How are you with catching and and KEEPING your potential clients' and tribe members'...

7 Ways a Professional Brand Will Save You Time

1. Never create a dead end program or course again

You probably know how time-consuming creating...

The Biggest Lie in the Coaching Industry

There's a misconception that I hear from some new business owners that I want to clear up...

13 Ways You Could Be Sabotaging Your Business

Have you been spinning your wheels in the early stages of your business?

Overwhelmed...

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Brand Archetype Quiz

Discover your brand’s unique personality and client-attracting traits through the power of timeless archetypes.